Expandable pocket self-mailer
This project featured an accordion folded card with ten pockets, bound by a belly band, and shrink-wrapped to create a self-mailing piece. Recipients were instructed to open one pocket per day, with each containing a different marketing resolution idea for the new year.
INCLUDED MARKETING SAMPLES
Gold ADDY Award — American Advertising Federation
Best of Division — Great Lakes Graphics Association
Best of Category — Great Lakes Graphics Association
Certificate of Merit — Printing Industries of America
Next Generation Campaign Award — US Postal Service